POWER PLAY
PULSE
Fashion Film
Concept
Pulse is about embracing the masculine energy that fuels adrenaline. The drive, speed and to take control. Horse riding becomes the physical expression of this power. A balance between dominance and surrender, command and chaos. The cowgirl is the embodiment of this force. She steps into a space traditionally defined by masculine strength and makes it her own fearless, focused, and in rhythm with motion. Pulse captures her in that heightened state where instinct takes over, heart races, and confidence becomes action. It is movement as empowerment, adrenaline as identity.
The Styling
Rugged textures, leather details, riding boots, and western references captured the energy of horse riding, while skirts and sheer silhouettes introduced softness and femininity. The contrast between masculine and feminine elements reflected the balance between power and freedom. Together, the styling embodied a woman confidently occupying a space traditionally associated with masculine strength.
The Psychology
Adrenaline is the body's response to speed, risk, and excitement. It heightens awareness, sharpens focus, and creates a sense of momentum that feels both energising and liberating. Beyond the rush itself, the project explores the freedom that comes from stepping beyond limitations and claiming spaces that were not traditionally designed for you.
The Archetype
The Maverick. Someone who refuses to be confined by expectations or convention. They are driven by freedom, instinct, and the courage to forge their own path. Confident, independent, and unafraid to challenge boundaries, they turn liberation into identity.
Director & Concept Development
Aadhya Khare
Stylist
Aadhya Khare
DOP
Vaibhav Singh
1st AC
Aryan Kalra
Photographer
Shreya S.
Production
Jiyana
Line Producer
Aditya Agrawal
Actor
Nupur Roy
HMU
Pooja Kalra
Film Editor
Deepanshu
Photo Editor
Shreya S. & Jiyana
Check out more work
THE SLOW EDIT
THE WHOLE TRUTH
PULSE
Fashion Film
Concept
Pulse is about embracing the masculine energy that fuels adrenaline. The drive, speed and to take control. Horse riding becomes the physical expression of this power. A balance between dominance and surrender, command and chaos. The cowgirl is the embodiment of this force. She steps into a space traditionally defined by masculine strength and makes it her own fearless, focused, and in rhythm with motion. Pulse captures her in that heightened state where instinct takes over, heart races, and confidence becomes action. It is movement as empowerment, adrenaline as identity.
The Styling
Rugged textures, leather details, riding boots, and western references captured the energy of horse riding, while skirts and sheer silhouettes introduced softness and femininity. The contrast between masculine and feminine elements reflected the balance between power and freedom. Together, the styling embodied a woman confidently occupying a space traditionally associated with masculine strength.
The Psychology
Adrenaline is the body's response to speed, risk, and excitement. It heightens awareness, sharpens focus, and creates a sense of momentum that feels both energising and liberating. Beyond the rush itself, the project explores the freedom that comes from stepping beyond limitations and claiming spaces that were not traditionally designed for you.
The Archetype
The Maverick. Someone who refuses to be confined by expectations or convention. They are driven by freedom, instinct, and the courage to forge their own path. Confident, independent, and unafraid to challenge boundaries, they turn liberation into identity.
- Director & Concept DevelopmentAadhya Khare
- StylistAadhya Khare
- DOPVaibhav Singh
- 1st ACAryan Kalra
- PhotographerShreya S.
- ProductionJiyana
- Line ProducerAditya Agrawal
- ActorNupur Roy
- HMUPooja Kalra
- Film EditorDeepanshu
- Photo EditorShreya S. & Jiyana
Check out more work
POWER PLAY
THE SLOW EDIT
THE WHOLE TRUTH